Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising. SEM may use search engine optimization (SEO), that adjusts or rewrites website content to achieve a higher ranking in search engine results pages or use pay per click listings.
Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviors that benefit individuals and communities for the greater social good.
Link building is the most important (and challenging) SEO skill. Actually, it’s a culmination of several different skills: you need to master content creation, sales, programming, psychology, and good old-fashioned marketing if you want other people to consistently link to your site.
Keyword Research & Targeting
Keyword research’ is a practice used by search engine optimization professionals to find and research actual search terms people enter into the search engines when conducting a search.
Content Quality & Accessability
A series of things to improve and achieve quality on your Web site.
Even in the early years of the Internet, before the Internet evolved to include Web browsers, there were search engines running a variety of programs and protocols. Because techies have a strange sense of humor, many of these programs are named after “Archie” comic book characters. These included Archie, Veronica, Jughead and Gopher (not a comic strip character). After the browser was invented as a graphical way to displaying information, it became an interface for search. A history of search can be found on the iProspect Web site.
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The concept behind Search Engine Marketing (SEM) is quite simple: when a consumer or business person searches the Web through either a text box or by clicking through a directory hierarchy, they are in “hunt mode.” This mode is unique because it indicates that the person is looking for information, usually of a direct or indirect commercial nature. Marketers understand that this “hunt mode” means that the searcher may very well be somewhere in the buying cycle, researching a product or service to try and satisfy an immediate need or future need. That makes search engine results some of the best sources of targeted traffic, whether that traffic originates from “organic” unpaid search listings or paid advertising listings.