Pay per click (PPC) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.
Create account & deposit funds
A PPC campaign lets you determine exactly who comes to your website. You only pay for clicks to your site; if a person clicks on a search engine result, link, or banner and lands on your site (aka PPP pay-for-performance advertising). If the person only sees your link, but does not click through, this is called an impression.
Receive confirmation that your account has been activated
Choose your keywords & text
When bidding on a keyword in your PPC campaigns, you need to choose a keyword match type, which tells Google how aggressively or restrictively you want it to match your advertisements to keyword searches.
Adjust your bids/ budget accordingly
Most PPC campaigns allow you to bid on your position. This means that you can bid on the number one position in the sponsored listings category.
At DeriveSEO, we understand how Pay Per Click services would help you build brand awareness, turn searchers into buyers and complement your existing online ad campaigns. We also understand that this can provide instant traffic to your website and that is always at the forefront of our focus.
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PPC advertising offers you greater control and flexibility of your marketing cost to ensure you’re maximizing your ROI and cost per acquisition. The benefits are many ranging from geo-targeting your potential customers, to choosing what times your ads are shown.