Newsletter is frequently used by businesses to promote a product or service. It is also known as a marketing newsletter. A promotional or marketing newsletter is typically sent to current or prospective customers free of charge. Not strictly a sales pitch, the promotional newsletter does strive to turn prospects into customers and customers into repeat customers.
Goals Of A Newsletter
Before getting into the design aspects we should clarify your purpose for building a newsletter. Depending on the type of website you run, the information contained in your newsletter may vary dramatically from others, but the core purpose of a newsletter is to deliver convenient updates right to your reader’s Inbox.
Utilize Tables In Your Layouts
This may seem a bit contradictory towards today’s modern web standards, but e-mails are still archaic in their rendering engines, thus you have to build towards older models.
You have a few options when building the drafts of your newsletter layout, however the best option to follow is to set fixed widths for your containing table.
Unless you’ll be using fluid elements in your newsletter it’s likely that you’ll need to size a few things. Try to keep it in pixels (px) rather than in another type of unit.
DeriveSEO brings your organization’s image before the public and brings your employees into closer communication with your firm’s decision makers. A well-written, attractively designed company newsletter promotes readership. Whether it’s for your employees or strictly targeted to your customers, a newsletter effectively delivers your message to the right people.
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A good newsletter campaign can be a great way to inform your subscribers of all your company’s latest news, products and specials.