Increase Traffic Volume

If you ask 10 different people in the digital marketing industry whether social media impacts SEO, you’ll get 10 different answers. Some state a resounding “YES,” and cite SearchMetric’s 2013 SEO Ranking Factors report, where seven of the top 10 ranking factors were shown to be social signals. Others claim that the data in that particular report only showed correlation, and not causation, and that social has no direct effect on organic rank. These folks cite Moz’s 2013 Search Engine Ranking Factors report in addition to different statements by Matt Cutts on this subject. Still others will vehemently claim that SEO is impacted by social signals, but not in direct and obvious ways.

Link Potential

In link building PR (public relations) play a very important role. Say you have a website ‘a’. You wrote a very good article and post it on your website.

Personalization

Web pages are personalized based on the characteristics of an individual. Personalization implies that the changes are based on implicit data, such as items purchased or pages viewed.

Search Query Volume

A recent important discovery is that search engine traffic (i.e., the number of requests submitted by users to search engines on the www) can be used to track

Brand Signals

Brand Signals are memory markers that function as mental shortcuts. Any tangible cue that directly equates to a brand is a Brand Signal.

This middle ground is more likely the true situation at this point. It’s unclear what the engines will do in the future, but Matt Cutts says that Google will never factor in direct social actions (i.e., Facebook Likes, retweets, and even +1s). He stated that Google has made attempts to incorporate this information into the algorithm, but it became too difficult to organize and quantify, and therefore, Google does not and will not include it.

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    However, social media and SEO do overlap, and social can contribute to the overall organic success of websites in several ways. Let’s take a look at seven specific examples.