Lead generation is the process of creating sales leads which might convert into a sale of the company. The leads may come from various sources or activities, for example, digitally via the Internet, through calls, through advertisement and list purchase. Companies may also rely on referrals, telemarketers, and advertisements to generate leads.
Online Lead Generation
In marketing, lead generation is the generation of consumer interest or inquiry into products or services of a business.
Create a Web site that can capture leads
Great marketing requires laser-like focus. The first thing you need to decide what you want visitors to do once they get to your site.
Set up an email auto-responder
Once you set up your Automation workflow, your subscribers will receive the right emails.
Promote your business on social networking sites.
Social media is an inexpensive way to promote your website and to keep new and existing customers chatting about your business.
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